NEW Sign up through Adit and get 30 days of Fitting Room free — plus 25% off for life. See the bundle →
For eye care providers

Virtual try-on, e-commerce & free staff training for your practice.

Etometry gives independent eye care providers a patient-facing fitting room, frame and contact lens e-commerce, and the free Etometry Academy — from $89 a month, with free options through Adit.

Book a demo See pricing
The complete picture

One practice. Nothing slips through.

Adit fills the chair, Etometry runs the engine, and Abyde protects the room. Together they cover the entire patient lifecycle, from the first call to the next visit.

The call The visit Frames + purchase intent The sale Between visits next visit
Front desk
Adit
Never miss a call
Every appointment booked
Front staff doing their job
Visit Adit
The revenue engine
Etometry
Train your team, CE credits coming
Purchase intent with the Fitting Room
E-commerce after the visit and before the next
In-office POS and insurance verification
How Etometry works
Compliance shield
Abyde
Official HIPAA protection
HIPAA training for every employee
Risk mitigated across the office
Visit Abyde
How Etometry works

The exam is yours. So is the sale.

One platform, four moves: start free, equip the practice, complete it with partners, and grow into what's next.

01
Educate
Free Academy training makes your whole team better, the front door to everything we do.
Start here
02
Equip
Fitting Room, E-Commerce, and Pro turn every visit into year-round revenue.
Learn more
03
Partner
Partners fill the gaps. Adit at the front desk, Abyde for HIPAA & OSHA.
Meet the partners
04
What's next
Insurance tools, in-office POS, inventory, and more, already on the way.
LabHub Marketplace
Etometry Academy · Free for your team

Train your whole team. On us.

Every Etometry practice gets free access to the Academy — real certification prep, dispensing and patient-experience training, and continuing education built by people who've worked the floor. It's how your staff gets sharper while your practice grows.

9 Training Tracks
Dispensing excellence, the patient-experience masterclass, and growing your practice with Etometry — practical, floor-tested material.
ABO Certification Prep
10 modules and 100 practice questions to get your opticians exam-ready for the American Board of Opticianry.
NCLE Certification Prep
10 modules and 100 practice questions for the National Contact Lens Examiners credential.
CE Credits Coming Soon
Accredited continuing education — free for practices that register now. The hours your team needs to recertify.
Learn by Playing
Memory Match, anatomy drills, and quick-tip challenges that make the material actually stick.
Free for Your Whole Team
No per-seat fees. Register the practice, invite your staff, and start today — no credit card required.
Explore Etometry Academy
A free benefit for Etometry practices  ·  Proudly sponsored by Adit
Fitting Room · 30 days free

The Digital Frame Board

Every patient appointment comes with a special link. They tap it, browse your curated frame collection, and try on every frame in 3D — all before they walk in the door.

  • You get a private link to share in appointment reminders, texts, or emails
  • Patients browse your entire curated frame collection on any device
  • 3D virtual try-on works through the browser — no app download required
  • Patients save their favorites with one tap — you get notified instantly
  • No pricing shown — it's a showroom, not a store
  • Import your current frames via CSV or browse FramesData's 20M+ UPC catalog
Open the Fitting Room full screen
visioncareassociates.sites.etometry.com
Our Brands Your frames
Try frames at home — ask us about any frame at your appointment
visioncareassociates.sites.etometry.com
Full screen
Favorites

Know before they walk in.

When a patient saves a frame, you know immediately. No more "what did they like?" guessing. Frames they loved are already on the counter when they arrive.

  • Instant push and email notification to doctor and staff
  • Favorites dashboard shows every patient's saved frames in order
  • Patients can share their favorites list with friends or family
  • Doctor portal lets you add notes to patient favorites before the visit
portal.etometry.com
Patient Notifications
Sarah M. saved Oakley Holbrook
Tomorrow 9:30am appt · 2 favorites total
2m ago
James T. browsed 12 frames
Today 3:15pm appt · No favorites yet
18m ago
Linda K. saved Tom Ford FT5634-B
Friday 11am appt · 1 favorite
1h ago
Real 3D, in your browser

Try the actual product.

These are real assets from Etometry's pipeline — not illustrations. Click a frame, drag to rotate. When you're ready, put them on your face.

Loading 3D viewer…
Drag to rotate · scroll to zoom
Try a different frame
Try on your face Learn how it works
Uses your camera · no signup required
The Patient Experience

From appointment reminder to frames delivered.

Every step is digital, seamless, and delightful. Patients who browse before their appointment buy faster and spend more.

1
Appointment Booked
Patient receives a gallery link in their reminder text or email
2
Browses Frames
Explores the full collection and tries on frames in 3D from home
3
Saves Favorites
Doctor notified instantly — frames waiting at the counter on arrival
4
Places Order
Selects lenses, checks out online, or completes in-office
5
Frames Delivered
LabHub routes to the right lab. Patient tracks status in real time.
Two storefronts, one platform
Sell frames online, sell contacts online, or both.
Frames and contacts each get their own store. Jump to the contact lens store →
E-Commerce

Revenue between visits.

This isn't about competing with online retailers. It's residual revenue from the patients you already have — birthdays, holidays, and the valid prescription sitting in their chart. Re-engage them all year, for glasses and contacts, long after they leave the chair.

  • Frame pricing shown on storefront — your markup, your control
  • Lens configurator: material, design, coatings, AR — all in one flow
  • Square payment processing — direct deposit to your bank
  • VisionWeb lab integration included — orders route automatically
  • Order management dashboard with live status updates
  • Contact lens reordering for patients with a valid Rx, verified with their doctor before it ships
  • Patients track their order from lab to doorstep
Open the storefront full screen
visioncareassociates.sites.etometry.com
Ray-Ban
Clubmaster
$189
+ Lenses from $79
Oakley
Holbrook
$219
+ Lenses from $79
ORDER SUMMARY
Ray-Ban Clubmaster$189
Progressive HD lenses$149
Total$338
shop.visioncareassociates.com
Full screen
Contact Lens E-Commerce

A second store, just for contacts.

Frames and contacts are different animals, so contacts get their own storefront. Patients reorder on a valid Rx, every order routes straight to the manufacturer and ships through VisionWeb, and you keep the margin instead of sending them to the online giants. Run it alongside your frame store, or on its own.

See how to get contact lens e-commerce free
contacts.visioncareassociates.com
Full screen
Open the contact lens store full screen
E-Commerce Pro

Your lab. Your processor. Your way.

Run on your own lab and your own payment provider with E-Commerce Pro — or stay on standard E-Commerce and let us handle every lab invoice for you. Same storefront either way. It's a switch, not a migration.

Standard E-Commerce
We handle the lab invoices and processing. Your margin is deposited monthly. Zero back-office work for your team.
or
E-Commerce Pro
Bring your own lab and your own payment processor. Full control of fulfillment and margin — on the exact same storefront.
Connected to — live today
VisionWeb Lab ordering & routing
FramesData Frame catalog & assets
Square Payments & deposits
The command center

Now here’s what you see.

Your patients get the fitting room and the store. You get the dashboard that runs all of it: every favorite, order, and patient in one place, your storefront and pricing, the Academy for your team, and tax and settings. One login, the whole practice.

app.etometry.com/dashboard
Dashboard
Fitting Room
E-Commerce
Orders
Patients
Academy
Tax
Settings
Favorites this week
38
▲ 12% vs last week
Online orders
14
▲ 5 new today
Revenue (mo)
$9.2k
▲ 18%
Open the live dashboard
Opens the interactive demo in a new tab.
Partners that complete it

Adit fills the seat. We close the sale.

We partner with best-in-class companies so the parts we don't build are still handled — the front desk, and compliance — and so you save money getting there.

Setup Guide

You're live in under 10 minutes.

No developers. No integrations to build. Your Fitting Room is ready the moment you sign up.

Step 01
Create your Etometry account
Sign up with your practice email. No credit card required for the Fitting Room. Your subdomain is configured automatically — you're live before you finish signing up.
Step 02
Import or build your frame catalog
Upload your current inventory via CSV, or browse FramesData's 20M+ UPC catalog and add frames to your gallery directly. Set your own display name and curated groupings.
Step 03
Share the link with your patients
Drop your gallery link into your appointment reminder emails or texts. Patients click it, browse your frames, try them on in 3D, and save their favorites — all before they arrive.
Step 04
Unlock E-Commerce when ready
Add pricing, connect Square, and configure your lens offerings. Your gallery becomes a full online store with a single flip. VisionWeb integration routes lab orders automatically.
Step 05
Add LabHub for full lab freedom
Connect additional labs, enable AI routing, and let LabHub optimize every order automatically. Track real-time lab performance, set routing preferences, and never worry about lab capacity again.

See the whole platform in one place.

Walk through the live dashboard, fitting room, store, and Academy, exactly what your practice gets.

Open the live dashboard
Pricing · Eye Care Providers

Start free. Grow at your pace.

30-day free Fitting Room trial, then add layers as you're ready. Flip the switch to see your price sponsored by Adit — 25% off for life.

Layer 1 · Fitting Room
$74/mo
Try free 30 days · then $890/yr
30-day free trial · then billed annually
  • Digital frame board & gallery
  • 3D virtual try-on
  • Favorites, sharing & appointment reminders
  • Free Etometry Academy for your team
Start free
Layer 3 · E-Commerce Pro
Frames only · contacts below
$198/mo
$2,370 / year — save 2 months
Billed annually · $237/mo if monthly
  • Everything in E-Commerce
  • Custom domain + branded storefront
  • Contact lens store included
  • Multi-location + priority support
Choose Pro
Add-on · Contact Lens E-Commerce
A separate store, just for contacts.

Frames and contacts are different animals, so contacts get their own storefront. Patients reorder on a valid Rx, and every order routes straight to the manufacturer and ships through VisionWeb. Add it to any layer above, or run it on its own.

$41/mo
$490/yr
Billed annually, $49/mo if monthly
Free contact lens store with a sponsored Adit buy
LabHub Marketplace · Coming Soon

Pick your best lab. Every time.

A preview of what's coming: the marketplace where you'll compare real performance scorecards and route every job to your best lab. Launching soon.

app.etometry.com / labhub
ECP Portal
🔔
🤖
AI Lab Routing
AI is actively managing your order routing based on live lab performance
AI ON
Routed to Summit Optical Group (Birmingham, AL) 98.2% quality · 3.1 day avg · Capacity available · Best match for your order mix
⚡ Rerouted 2 orders — SunCoast Lab at capacity
📋
24
Active Orders
↑ 6 this week
187
Completed (30d)
↑ 12% vs last month
⏱️
3.1d
Avg Turnaround
↓ 0.4d improved
🤖
98.2%
AI Routing Accuracy
3 labs in rotation
Recent Orders
Last 10 orders across all labs
Current Lab Rotation
Quick Actions
💡
Add-ons are completely optional. Start with what you need. Add more when it makes sense for your practice — no pressure, no bundling.
Practice Information
Connected Integrations
✅ VisionWeb
Connected · Sync active
○ SpecCheck
Not connected
Current Plan
Professional
$249/month · Renews April 1, 2026
✓ Unlimited orders
✓ AI routing engine
✓ 5 user seats
✓ Priority support
AI Routing Settings
AI Routing
When enabled, AI selects the highest-performing available lab for each order. Automatically reroutes if a lab reaches max capacity.
LabHub Connect — our safety eyewear program. Employers and agencies post jobs, labs bid on fabrication, and local providers do the exams and edging.
See how it works
On the way

What's coming next.

The platform keeps growing. Here's what's already in the works for your practice.

Coming soon
Insurance Verification
Patients verify their benefits before they come in — and doctors pull authorizations and confirm coverage ahead of the visit.
Coming soon
Vision Cart
An in-office point of sale: pull favorites, add lenses, and send the whole order straight to VisionWeb.
Coming soon
Clearinghouse + Insurance Manager
Orders route to VisionWeb and the clearinghouse automatically, with an insurance manager to track every claim.
Coming soon
Inventory Manager
Sync inventory and bring order to disorganized offices — know what's on the board and what's on order.
Coming soon
2D → 3D Frame Assets
Turn flat frame images into 3D try-on assets — so any frame can be tried on, not just the ones with models.
Coming soon
CE Credits in the Academy
Accredited continuing education built into the free Academy — the recert hours your team already needs.
20M+
Frames in FramesData
48+
Labs on LabHub
2x
Lab integrations: VisionWeb + SpecCheck
$0
To start — 30-day trial for Practices, free for Labs
Ready to get started?

The first 30 days are on us.

Start your free trial in under 10 minutes. No credit card. Train your team in the Academy, try the Fitting Room with patients, and add e-commerce when you're ready.

No credit card required  ·  30-day free trial  ·  Upgrade or cancel anytime