Your website is your front door

Is your website working for you, or against you?

Before a patient ever walks in, they judge your practice by your website. If it loads slow, hides your phone number, or never shows up on Google, you are losing patients you never knew you had.

Scan my website free
Instant homepage scorecard · no signup · takes about 20 seconds
Why it matters

Patients decide in seconds, before they ever call

A practice website is not a brochure anymore. It is the first appointment, the first impression, and the first thing Google reads when someone nearby searches for an eye doctor. When it underperforms, the loss is invisible: the patients who bounced, the calls that never came, the searches where you never appeared.

75%

of people judge a business's credibility on its website design alone.

3s

is all it takes: over half of visitors leave a site that loads slower than this.

#1

question patients ask Google is local. If you are not in local results, you are invisible.

For you, or against you

The same website can do both

Every practice website is quietly doing one of these two things, all day, whether you are watching or not.

Working against you

  • Loads slowly, and mobile visitors give up before it appears
  • Buries the phone number and "book appointment" below the fold
  • Missing the local search signals Google needs to rank you nearby
  • Looks dated, so patients quietly assume the care is too
  • No clear next step, so interested visitors just leave

Working for you

  • Loads fast on the phone, where most patients actually find you
  • Phone and booking are the first things a visitor sees
  • Shows up when someone nearby searches for an eye doctor
  • Looks current and trustworthy, matching the care you give
  • Guides every visitor toward booking, clearly
What the free scan checks

A plain-English scorecard for your homepage

Enter your website and get an instant read on the things that actually win or lose patients. No jargon, no signup, no sales pitch, just an honest look at where you stand.

Speed & performance

How fast your site loads, especially on mobile, where patience runs out in seconds.

Local search signals

Whether Google has what it needs to show your practice when nearby patients search.

Mobile experience

How your site feels on a phone, where the majority of patients first find you.

Content & clarity

Whether patients can instantly find your hours, location, services, and how to book.

Technical health

Security, structure, and the behind-the-scenes signals that affect trust and ranking.

Overall scorecard

One clear score, out of 100, with the specific issues that are holding you back.

See where your website stands, right now

The free scan reads your homepage and gives you an honest scorecard in about 20 seconds. Want the full picture? The complete audit covers every page, ranked by impact, for $125.

Run my free scan
Free homepage scan · full-site report available · no signup to start
Coming to the Academy

Want to understand it yourself?

We are building free courses inside the Etometry Academy on website performance, SEO, and local marketing, a beginner track for owners and managers, and an advanced track for the technically curious. Learn exactly how to make your website work for you, in plain language.

Explore Free Training