I've stood at the front desk, behind the lab bench, in the exam lane, and in the boardroom. This is everything I wish someone had handed my team on day one.
Written by someone who's done the job
I've spent two decades in the optical industry, and I've worked nearly every facet of it — corporate and private practice, the sales floor and the surgical suite, building and running the businesses behind it. I've seen what separates a practice that just gets by from one that genuinely thrives.
What I learned is that the difference almost never comes down to one star employee. It comes down to the whole team being good at their jobs — the front desk that never loses a call, the optician who fits like a craftsman, the doctor who hands off with a word that earns trust.
So we built the training I wish I'd had, for every role, and we made it free — sponsored by Adit — because lifting the whole profession lifts everyone. Register your practice and let's make your team exceptional.
Register your practice