Virtual Try-On for Eyewear — Photorealistic 3D, No App

How it's built

Engineered in-house, built to just work.

The try-on engine was built in-house on proven, open web technology — real-time face tracking and WebGL rendering that run in the browser your patient already has. No plugin, no download, no "please update your app." That's why it's stable across the devices that actually walk into an optical.

Real-time face tracking

The engine tracks facial position and orientation live through the camera, so frames sit naturally and follow head movement — not a sticker pasted on a photo.

Stable on real-world devices

Built on standard browser technology, it runs on the phones, tablets, and desktops your patients actually own — in the exam lane, at the dispensing table, or on their couch.

Private by design

Camera frames are processed on the patient's own device. Their video is never uploaded or stored, which keeps the experience fast and keeps privacy simple.

Proprietary pipeline

From flat photos to photorealistic 3D.

Most frames in the world only exist as 2D product photos. Etometry's proprietary pipeline combines generative AI with photogrammetry techniques to reconstruct those photos into high-quality, photorealistic 3D assets — accurate geometry, true materials, real finishes — ready for try-on.

STEP 1

Source photos in

We start from your existing 2D frame photography — the same images you already have.

STEP 2

AI cleanup & view synthesis

Generative AI cleans the source imagery and synthesizes the missing viewpoints a camera never captured.

STEP 3

3D reconstruction

Photogrammetry techniques rebuild the frame's geometry in three dimensions — temples, hinges, bevels and all.

STEP 4

Materials & finish

Physically based materials bring back what makes the frame the frame: tortoise depth, brushed metal, matte acetate.

STEP 5

QA & into the fitting room

Every asset passes a quality review against the source photos before it goes live for patients to try.

2D PHOTO

John Varvatos stainless steel frame — original 2D product photo

3D WIREFRAME

PHOTOREAL 3D

Same frame, all three stages — the photo you saw first is the texture you see spinning. Drag to rotate.

Why it matters

Your board is limited. Your try-on isn't.

A frame board holds a few hundred frames. A fitting room holds every frame you can get an image of. Virtual try-on turns your website into a dispensing tool that works nights, weekends, and from the patient's couch.

Let patients try frames you don't stock — then order what sells
Works inside your Etometry storefront and fitting room
Patients browse at home and walk in already knowing what they want
Real 3D assets — rotate, zoom, inspect the finish, then put them on
Included in the Fitting Room layer at $89/mo, with free options through Adit

Try the live demo See the full provider platform

What patients get

Try on their face, live

Open the camera and see the frame move with them.

Inspect the real frame

Drag to rotate, zoom into the hinge, see the tortoise depth.

Buy where they tried

The try-on lives inside your storefront, so the next click is checkout.

Asset conversion service

Have frames that need converting? Send us your images.

Whether you're a practice with house brands, a frame vendor, or a lab with a private line — if you have 2D photography, we can turn it into try-on-ready photorealistic 3D. Every project is quoted individually based on frame count and source image quality. We'd be happy to quote yours.

Schedule a meeting Email us your images

How quoting works

Send your 2D frame photography

We review image quality & frame count

You get a per-project quote

Delivered as try-on-ready 3D assets

The batch pipeline

Drop in your assets. Watch them become 3D.

This is the dashboard your project runs on. Every frame moves through the same stages you saw above — cleanup, view synthesis, reconstruction, materials, QA — automatically, in batches.

Send 200 frames at close of business, review them in the morning
Every frame tracked stage by stage, nothing gets lost
QA gate on every asset before it reaches your fitting room

Start your batch How quoting works

Etometry / PIPELINE LIVE

Queued

184

Processing

6

Done today

112

Avg / frame

4m 12s

Questions

Virtual try-on, answered.

It runs entirely in the web browser. The engine tracks the patient's face through their camera in real time and renders a photorealistic 3D model of each frame in the correct position, scale, and lighting — on phones, tablets, and desktops.

No. The try-on opens as a normal web page. There is nothing to install, no plugin, and no signup required to try frames.

No. Camera frames are processed on the patient's own device for face tracking. Video is not uploaded to a server or stored.

Etometry uses a proprietary pipeline that combines generative AI with photogrammetry techniques. Source photography is cleaned and additional views are synthesized, geometry is reconstructed in 3D, then physically based materials and textures are applied and every asset passes a quality review before it enters the fitting room.

Yes. Send us your frame images and we will quote the project. Conversions are priced per project based on the number of frames and the quality of the source photography.

Virtual try-on is included in Etometry's Fitting Room layer at $89 per month, with reduced pricing and free options available through our Adit partnership.

Virtual try-on that looks like the real frame.