Good morning, Dr. Reynolds ?
Chelsea Eye Associates · 7 new patient favorites since last night
Patients Browsing ?
24
+8 vs yesterday
Favorites Today ?
31
+12 vs last week
Pending Orders ?
12
$4,200 value
Gallery Frames ?
84
63 VTO-enabled
Gallery Activity (Last 7 Days)
Most Favorited Frames
Frame Gallery ?
Select frames for your gallery · 84 active · 147 in catalog
YOUR FITTING ROOM LINK
chelseaeyeassoc.store.etometry.com
Add your brands to get started
Pick the brands you carry in Brand Manager — every frame in those lines loads here automatically.
Featured Slots ?Drag to reorder
Patient Favorites ?
Frames submitted by patients from your Fitting Room · appointment times are patient-reported
PD Measurement Tool ?
Camera-based PD measurement · Kalman-filtered · iris landmark tracking via MediaPipe
Book a live demo to see the PD measurement tool in action.
Uses your device camera + MediaPipe iris tracking. Hold face level, look directly at camera, match the distance guide.
Total PD ?
—mm
LEFT PD ?
—
RIGHT PD ?
—
Correct distance from camera
Head level
Looking at camera
Virtual Try-On ?
Real 3D frame models · true scale · drag to rotate
Loading 3D model…
Drag to rotate · scroll to zoom
Frame Markup
Set your margin on every frame sale — Etometry pays you monthly
Fitting Room
Shop
Fitting Room mode is active. Patients browse and try on frames but no pricing is shown. Flip to Shop mode when you are ready to sell online.
Frame Markup
Set your markup on top of the FramesData wholesale price. Start global, then override by brand or frame.
Global Markup — applies to all frames
%
Example: wholesale $85 → retail $119
Your margin: $34 per frame
Brand Overrides
Ray-Ban
%
Tom Ford
%
Frame-level UPC overrides available in E-Commerce Pro.
Seg Height
Optical center height for progressives and bifocals
Frame loaded from Patient Favorites
—
UPC: —
Measurement Tool
Camera preview
RIGHT
—
mm
LEFT
—
mm
Reference Ranges
Progressive17–23mm
Bifocal20–22mm
Minimum≥ 14mm
Recent
Sarah Johnson
Today · Ray-Ban RX5228
R:22 L:21
Marcus Thompson
Yesterday · JV416
R:24 L:23
Lens Markup
Set your margin on Etometry's out-of-box lens catalog — we handle fulfillment
Etometry provides a ready-to-go lens catalog through our lab partner. Patients choose lens type and coatings at checkout. Set your markup on each category below — we handle fulfillment. Want to use your own lab? Upgrade to E-Commerce Pro.
Patient Add-Lenses Flow
🕶
STEP 1
Frame selected
Price at your markup
👁
STEP 2
Lens type
SV / Progressive / Bifocal
✨
STEP 3
Coatings
AR, blue light, photochromic
💳
CHECKOUT
Pay & submit
Square · margin deposited
E-Commerce Pro PRO
Own lab · own payment processor · full pricing control
Connected Lab
🔬
Optical Vantage Labs
VisionWeb connected
Payment Processor
💳
Square (Own Account)
Chelsea Eye Associates
Lens Pricing
Single Vision
$+$65 margin
Progressive
$+$125 margin
Blue Light Add-on
$+$25 margin
Gallery Metrics
Fitting Room engagement · patient behavior · frame trends
Sessions (MTD)
412
+23% vs last month
Avg Session
4:32
mins per visit
Favorite Rate
68%
of sessions heart a frame
Submission Rate
41%
submit to doctor
Peak Usage Hours
8
10
12
2
4
6
Peak at 2PM · matches reminder sends
Top Brands by Engagement
Ray-Ban
91
Oakley
78
Kate Spade
63
Tom Ford
54
John Varvatos
38
LabHub AI-Powered ?
AI-powered lab routing · primary / secondary / tertiary fallback · any lab, any format
AI Routed (MTD) ?
94%
of all orders
Avg Turnaround ?
2.1d
↓ 0.4d vs last month
On-Time Rate ?
98%
Network average
Labs Connected ?
3
+ marketplace access
Live Routing Engine ?
AI ROUTING ENGINE · LIVE
Ready
INCOMING ORDER
ORD-2026-047
Thompson · Progressive HD · 1.67
Optical Vantage—
Precision Labs—
East Coast Optical—
AI scoring labs…
Active Orders
ORD-2026-043 · Martinez · ProcessingLab
ORD-2026-039 · Chen · DeliveredDone
ORD-2026-035 · Calloway · DeliveredDone
Routing Rules ?
PRIMARY
Optical Vantage
Score: 92
SECONDARY
Precision Labs
Score: 88
TERTIARY
East Coast Optical
Score: 85
Routing Preferences ?
Quality Weight40%
Turnaround Weight35%
Cost Weight25%
Connected Labs — Scorecards ?
Optical Vantage
Dallas, TX
2.1d
Avg TAT
98%
On-Time
4.9
Quality
Quality
97
TAT
94
ProgressiveAR CoatTransitions
Precision Labs
Nashville, TN
1.8d
Avg TAT
96%
On-Time
4.7
Quality
Quality
88
TAT
91
Safety RxBifocalHi-Index
East Coast Optical
Atlanta, GA
3.2d
Avg TAT
95%
On-Time
4.5
Quality
Quality
85
TAT
80
ValueSingle Vision
In-House Cutting ?
Route lens-only jobs to your in-house edger. LabHub handles the split automatically.
In-house cutting enabled
Bid System ?
Open volume jobs to labs competing on price and turnaround. Bulk savings passed to your practice.
2 active bids · Avg savings 12%
Payment Options ?
Bring your processor or use ours. BNPL options available for patients at checkout.
Square ✓
Klarna
Sunbit
CareCredit
Pro Contracts ?
3 active contracts · negotiated lab rates + employer programs
Active Contracts ?
3
2 lab · 1 employer
Contract Savings (MTD) ?
$640
vs. standard routing
Orders Under Contract ?
67%
of total volume
Pending Review ?
1
Action required
📄
Ready to negotiate a contract?
Pro Contracts lock in your best lab rates, guarantee capacity, and open the door to corporate and government employer programs. Your volume qualifies you — start a request and we'll match you with labs.
Lab Marketplace ?
312 verified labs · filtered by your order profile · click any lab to connect
Patient Manager
Import and manage your patient list
Import via CSV
Upload a CSV export from your practice management system.
Or drag and drop a .csv file here
Coming Soon
EHR / PMS Integration
Connect directly to your EHR. Patients sync automatically.
Crystal PM
Compulink
RevolutionEHR
OfficeMate
Expected CSV Format
| Column | Required | Example |
|---|---|---|
| first_name | Required | Sarah |
| last_name | Required | Johnson |
| Required | [email protected] | |
| phone | Optional | (205) 555-0142 |
| next_appointment | Optional | 2026-05-12 10:00 |
Imported Patients 0
Sales
Revenue, margins, orders, and returns
Gross Revenue
$18,420
+14% vs last month
Lab Costs
$10,580
57.4% of gross
Your Margin
$7,840
42.6% avg margin rate
Refunds / Returns
$640
3 orders this month
Revenue Breakdown
Frames$11,240 $4,890 margin
Lenses$5,820 $2,480 margin
Add-ons$1,360 $470 margin
Next payout$3,920 — Friday
Returns & Refunds
#EC-0041
Ray-Ban RB5228 · Tortoise
-$312
Refunded · May 6
#EC-0038
Oakley OX8046 · Black
Exchange
In progress · May 4
#EC-0031
John Varvatos V416 · Gunmetal
-$328
Refunded · Apr 28
Return rate: 3.1% · Avg industry: 4.8%
Order History
| Order | Patient | Item | Retail | Lab Cost | Margin | Status |
|---|
Order Manager
Review, submit, and track every patient order through fulfillment
SMS Templates
Copy into Adit, Weave, PatientPop, or any PMS reminder system
Use
[Name] and [Link] as placeholders. These are copied into your scheduling software or Adit reminder settings.Appointment Reminder
Send 24–48 hours before appointment
Order Confirmed
Sent automatically when order is placed
Ready for Pickup
Sent when order status moves to Ready
Email Templates
Paste into your email platform or PMS email reminders
Appointment Reminder
Subject: Your appointment is coming up — browse frames before you arrive
Order Confirmation
Subject: We received your order — [Order ID]
Ready for Pickup
Subject: Your glasses are ready at [Practice Name]
Order Statuses
Customize status labels and configure automatic patient notifications per status
When a status is toggled On, an email is automatically sent to the patient when their order reaches that status. Toggle off to skip the notification for that status. Drag to reorder.
Sends email to patient
Email subject
Email body
No email
Email subject
Email body
No email
Sends email to patient
Email subject
Email body
Custom
Email subject
Email body
Tax
Configure sales tax collection for your E-Commerce store
✅
Prescription eyewear is exempt from sales tax in 38 states
Most states treat prescription glasses and contacts as medical devices. Frames only (non-Rx) are taxable in nearly every state. We have pre-researched all 50 states so you do not have to.
Collect sales tax at checkout
Shown by default in the demo so practices can see both options. Connect TaxJar for automatic rates, or set rates manually by state below. Prescription-only practices can switch this off.
Option A — TaxJar Recommended
Automatic rates in real time across 11,000+ jurisdictions. Handles optical exemptions and files returns. ~$19/mo on your own TaxJar account.
Option B — Manual by State
We pre-researched every state. Toggle the states where you want to collect. You file returns yourself.
EXEMPTPrescription product exempt
TAXABLETax applies
NO TAXNo state sales tax
State
Rate
Rx Glasses
Contacts
Frames Only
Contact Lenses PRO
Connect your contact lens supplier through VisionWeb
Coming Soon
Contact lenses through VisionWeb — any supplier
E-Commerce Pro lets you connect any contact lens distributor via VisionWeb. Each manufacturer requires its own login credentials. Your patients browse and order contacts from your Fitting Room store — you earn your margin, your supplier ships direct or you dispense in-office.
Supported Manufacturers — Login Required Per Brand
ABB Optical
Full soft lens catalog · VisionWeb EDI
Coming Soon
CooperVision
Biofinity, Clariti, MyDay
Coming Soon
Alcon
DAILIES, Air Optix, Precision1
Coming Soon
Johnson & Johnson
Acuvue Oasys, 1-Day Acuvue
Coming Soon
Bausch & Lomb
Ultra, BioTrue, PureVision
Coming Soon
Your supplier
Don’t see yours? Let us know.
What is included when it launches
Separate lab per manufacturer
Each brand connects independently. Fully separate from your frame lab.
Your markup
Set your own margin on each lens brand and product line.
Rx auto-fill at checkout
Contact lens Rx pre-populates from the patient record.
Ship-to-home or in-office
Patient chooses delivery method at checkout.
Custom Branding
Brand your Fitting Room and checkout with your practice identity
In Progress
Your Fitting Room, your brand
Customize everything patients see when they open your Fitting Room link — your colors, your logo, your typography. Changes apply across your store URL, checkout, and all patient-facing emails.
Brand Color
#0D2340
Coming soon
Practice Logo
SVG or PNG · 300×100px recommended
Coming soon
Typography
Aa
Outfit
Current display font
Coming soon
Fitting Room Preview
chelseaeyeassoc.store.etometry.com
Chelsea Eye Associates
FITTING ROOM
84 Frames Available
🕶
🕶
🕶
🕶
Preview updates live once branding is configured
VisionCart Coming Soon
In-office point of sale — from favorites to lab submission in one flow
The complete in-office optical transaction
VisionCart is an internal point of sale designed for the dispensary. The optician starts with the patient’s submitted favorites, adds lenses from your catalog, takes seg height and PD measurements directly in the same flow, verifies insurance benefits, and submits the completed order to a clearinghouse and then to the lab — all without leaving the app or re-entering data.
Start from Favorites
Patient’s pre-visit favorites load automatically into the cart. Optician selects the frame and begins the sale.
Add Lenses + Measurements
Lens selection and coatings from your catalog. Seg height and PD measured in-app and attached to the order automatically.
Insurance Connection
Pull real-time benefits, apply allowances to the cart total, collect the patient co-pay, and submit the claim.
Submit to Lab
Completed order fires through VisionWeb to your lab with full Rx, measurements, frame UPC, and lens specs attached.
In Development
VisionCart is being built now
Included with E-Commerce Pro · Early access available
Frame Kiosk Coming Soon
A self-guided frame browsing and checkout experience built for your dispensary floor
Your Fitting Room on a floor-standing display
Frame Kiosk puts your Fitting Room on an iPad or tablet mounted in your dispensary. Patients browse your frame catalog, virtually try on frames, and heart their favorites — all while waiting, without needing their own device. In self-checkout mode, they can complete a purchase right at the kiosk. No staff needed for the browsing step.
Kiosk Mode
Full-screen locked browser mode. Patients cannot leave the app.
Self-Checkout
Patient pays at the kiosk. Order routes to your lab automatically.
Any Device
Works on iPad, Android tablet, or any touchscreen browser.
In Development
Frame Kiosk is being built now
Requires E-Commerce plan or higher
Insurance Verification Coming Soon
Patient self-service benefits verification and practice-side pre-authorization
Know your benefits before you walk in
Insurance Verification lets your practice send patients a link to check their optical benefits before their appointment. They see exactly what their plan covers for frames, lenses, and contacts. On the practice side, you pull pre-authorizations for both the exam and materials, reducing claim denials and front-desk time. Connect your insurance to E-Commerce Pro so patients can apply benefits directly at checkout.
Patient Benefit Link
Send patients a unique link in their appointment reminder. They enter their member ID and see their exact frame, lens, and contact allowances.
Pre-Authorization
Pull pre-auth for exam and materials directly from the portal. Attaches to the patient record and order automatically.
E-Commerce Checkout Integration
E-Commerce Pro practices can connect their insurance so patients apply their allowance at online checkout and pay only their co-pay.
Clearinghouse Submission
Submit completed claims to major optical clearinghouses directly from the order. Real-time ERA and remittance tracking.
In Development
Insurance Verification is being built now
Included with E-Commerce Pro · Standalone plan coming
Analytics ?
April 2026 · 247 gallery sessions · 31% conversion to favorites
Top Favorited Frames
Lens Type Preferences
Frame Material Breakdown
Gallery Conversion
Brand Manager
Choose your brands — all frames load into your Fitting Room automatically
Settings
Practice info, notifications, store options, and account preferences
Practice Info
Notifications
E-Commerce Options
Find My Perfect Fit
AI-assisted frame recommendation quiz shown to patients in your Fitting Room
E-Commerce Required
Show frame inventory E-COMMERCE
Display stock quantities to patients in your Fitting Room
Frames only — no lens upsell E-COMMERCE
Skip the Lens Markup step at checkout. Patients purchase frames only.
Store Language
Language displayed to patients in your Fitting Room, checkout, and patient-facing emails.
Payment Processing
Your payment method for E-Commerce checkout. Connect your own processor with E-Commerce Pro.
💳
Etometry / Square Active
Default — no setup required
🏦
Own Processor PRO
Stripe, Square own account — E-Commerce Pro only
Payout Account
Etometry deposits your margin here on the 1st and 15th. Not applicable if you use your own processor (E-Commerce Pro).
Add your bank account
Required to receive payouts from E-Commerce sales
E-Commerce Pro Required
Custom Domain PRO
Replace your Etometry store URL with your own domain.
https://
E-Commerce Required
Coupons & Promo Codes E-COMMERCE
Create discount codes patients apply at checkout.
E-Commerce Required
Shipping & Handling E-COMMERCE
Standard Rate
$
Free Threshold
$
In-Store Pickup
Custom Branding In Progress
Customize your Fitting Room with your practice colors, logo, and typography.
Policies
Compliance statements and E-Commerce store policies
Policy Builder Coming Soon
HIPAA Compliance
ActiveEtometry is HIPAA compliant by design. Patient data is handled under Etometry’s Business Associate Agreement (BAA). Your practice is covered under our infrastructure — no separate compliance setup required.
BAA in Place
Business Associate Agreement covers all patient data handled by Etometry on your behalf
AWS Encrypted
All patient data on HIPAA-compliant AWS infrastructure with encryption at rest and in transit
No Unnecessary PHI
Etometry does not store Protected Health Information beyond what is necessary for order fulfillment
Privacy Policy Live
Etometry privacy policy applied automatically to all patient-facing pages
E-Commerce Required
Store policies are needed when you have an online store
Return Policy
Do you accept returns? How many days? Restocking fees?
Warranty Policy
Frame and lens warranty terms.
Terms of Sale
Payment terms, prescription requirements, lens adaptation policy, and dispute resolution.
VisionCart Coming Soon
In-office point of sale — from favorites to lab submission in one flow
The complete in-office optical transaction
VisionCart is an internal point of sale designed for the dispensary. The optician starts with the patient’s submitted favorites, adds lenses, takes seg height and PD measurements, verifies insurance benefits, and submits the completed order to a clearinghouse and then to the lab — all without leaving the app or re-entering data.
Start from Favorites
Patient favorites load automatically into the cart. Optician selects frame and begins the sale.
Add Lenses + Measurements
Lens selection with seg height and PD measured in-app and attached to the order automatically.
Insurance Connection
Pull real-time benefits, apply allowances, collect co-pay, and submit the claim.
Submit to Lab
Order fires through VisionWeb with full Rx, measurements, frame UPC, and lens specs attached.
In Development
VisionCart is being built now
Included with E-Commerce Pro
Frame Kiosk Coming Soon
A self-guided frame browsing and checkout experience for your dispensary floor
Your Fitting Room on a floor-standing display
Frame Kiosk puts your Fitting Room on an iPad or tablet mounted in your dispensary. Patients browse, virtually try on frames, and heart favorites while waiting — no staff needed. In self-checkout mode they can complete a purchase right at the kiosk.
Kiosk Mode
Full-screen locked browser. Patients cannot leave the app.
Self-Checkout
Patient pays at the kiosk. Order routes to your lab automatically.
Any Device
Works on iPad, Android tablet, or any touchscreen browser.
Frame Kiosk is being built now
Requires E-Commerce plan or higher
Insurance Verification Coming Soon
Patient self-service benefits verification and practice-side pre-authorization
Know your benefits before you walk in
Send patients a link to verify their optical benefits before their appointment. The practice pulls pre-authorizations for exam and materials. E-Commerce Pro practices can connect insurance so patients apply their allowance at online checkout.
Patient Benefit Link
Patient enters member ID and sees exact frame, lens, and contact allowances before arriving.
Pre-Authorization
Pull pre-auth for exam and materials directly from the portal. Attaches to patient record automatically.
E-Commerce Checkout
E-Commerce Pro: patients apply their allowance at online checkout and pay only their co-pay.
Clearinghouse Submission
Submit claims to optical clearinghouses directly from the order. Real-time ERA tracking.
Insurance Verification is being built now
Included with E-Commerce Pro
